Chapter 12 Questions

CHAPTER 12 QUESTIONS

1. What is the advantage of social networking?
2. What are the two primary revenue models for social networks?
3. List two factors that distinguish Mixi from Facebook.
4. What are the pros and cons of social networks for law enforcement?
5. What are the pros and cons of social media in relation to education?
6. What are the dangers of archived or cached Web sites?
7. What is reputational management, why is it important, and how can it be achieved?
8. What is a social graph and which companies would be likely to use one?
9. Why might someone use the services of a social media monitoring firm?
10. What is meant by the "viral nature of the Web"?
11. List three negative effects that arise once damaging information has been posted on the Web.

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